Designing communications and expanding Posha’s brand identity

In late 2024, Posha had just gotten a brand identity refresh. It went from 'Nymble' to 'Posha' and along with it came a fresh new look, a new photography style, the device presented in a way that it looked it like it came from the studio of Dieter Rams. You know the drill, it looked sleek, futuristic and minimalistic, something you'd aspire to buy one for the beauty of the product alone. Posha then faced a unique challenge in applying the new identity in day-to-day applications, that's when I was onboarded by Kawal (Brand Guardian) to design day-to-day requirements but we realised that Posha is a Series A company, founded in 2016 by Rohin Malhotra and Raghav Gupta. It operates as a Manufacturer of automated home kitchen robots. Posha has raised $16.8M in funding from investors like Accel, Angel List and WaterBridge. It is an AI and robotics company building the future of autonomous cooking and setting the foundation for modern culinary artificial intelligence.